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The beginners guide to generating inbound leads

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

Ogg have been doing CRM implementations for over 15 years, across 250 large deployments. We’re a team made up of business consultants, project managers, trainers and technical staff. A new CRM platform can impact the core operation within an organisation, so all work is overseen by qualified professionals.

We implement HubSpot, however, this guide is agnostic to CRM systems and suitable as a general guide to help with your approach. The fundamentals of a successful implementation are based on strong and methodical project management practices.

In this guide we cover: 

  • How to build a strong inbound foundation.
  • The basics of lead generation.
  • How to plan and run your blog.
  • Setting up a lead scoring system.
  • How to approach new data.


"A successful inbound lead strategy is the key to profit in such a competitive marketplace; and CRM is the key to a successful inbound startegy"
- Ogg Founder and CEO, Simon Ede